WorldFood Istanbul 2024: A Global Hub for Food Industry Innovations
The International Food Products & Technologies Exhibition – WorldFood Istanbul, will welcome over 900 buyers from 80 countries at the Tüyap Fair and Congress Center from September 3-6, 2024. This prestigious event, organized by ICA Events, serves as a vital meeting point for the global food industry and is set to achieve new milestones in its 32nd year.
Expanding Global Participation
WorldFood Istanbul has consistently grown in both scale and importance over the years. In 2023, the event saw participation from 161 countries, with 64,146 visitors and 1,117 exhibitors. This marked a 67% increase in visitor numbers compared to 2022, with international visitors making up 30% of the total. This year, the exhibition is expected to surpass previous records, further cementing its position as a key international platform for the food industry.
Participants from Vietnam, Malaysia, Switzerland, Albania, Ivory Coast, Algeria, Greece, Italy, Jordan, Indonesia, Fiji, Uzbekistan, Lebanon, and the United States will join the event, while countries such as the Czech Republic, Russia, Thailand, India, South Korea, Brazil, Egypt, China, Tajikistan, Afghanistan, Belarus, Poland, Iran, Sri Lanka, and Rwanda will participate with national pavilions.
Four Days, Four Themes
The 2024 edition of WorldFood Istanbul will be structured around four major themes, each designed to address the most pressing topics and emerging trends in the food industry. Over 20 thematic events will be organized throughout the four-day event, featuring a diverse range of new products and the latest technological advancements.
1. Market Opportunities and Export Prospects
One of the core themes will focus on the exploration of market potential and export opportunities. Industry professionals will discuss economic forecasts, food trends, and the changing dynamics of global trade. This theme aims to provide valuable insights into how businesses can tap into new markets and expand their reach internationally.
2. Sustainability and Innovation
With increasing awareness of environmental issues, sustainability will be a key topic at WorldFood Istanbul 2024. Discussions will cover innovative production methods, sustainable investments, and the role of technology in creating a more eco-friendly food industry. Experts will share strategies on how to adapt to the growing demand for sustainable products and practices.
3. Health and Wellness Standards
As consumers become more health-conscious, the demand for safe and nutritious food products continues to rise. This theme will explore the latest developments in food safety standards, health-focused products, and how companies can meet the evolving needs of consumers seeking healthier options. Industry leaders will present their approaches to maintaining high standards in product quality and safety.
4. Artificial Intelligence and New Food Technologies
The role of artificial intelligence (AI) and new-generation food technologies in shaping the future of the industry will be another significant focus. From AI-driven food production processes to cutting-edge technologies in food safety and quality control, this theme will highlight how innovation is transforming the industry. Over 70 experts will take the stage at the specially designed FOOD ARENA in Hall 12A to share their insights and predictions.
FOOD ARENA: The Heart of Innovation
The FOOD ARENA will be the epicenter of activity at WorldFood Istanbul 2024, offering a platform for knowledge exchange, innovation showcases, and industry networking. The arena will host a variety of programs, including:
• Conference Stage: Sectoral sessions covering critical industry topics.
• Food Tech Garage: A hub for startups to present their latest innovations.
• Interview Corner: Live discussions and podcast recordings with industry experts.
• Workshop Kitchen: Hands-on demonstrations and culinary presentations by renowned chefs.
• Master Class: Guided tours of the exhibition led by culinary masters, offering participants a unique opportunity to explore the latest trends and products.
These activities, supported by leading organizations such as the Turkey Food Platform (TGP), Esmiyor Podcast, New Farmer Platform, Unilever Food Solutions (UFS), DexCook Innovative Kitchen Solutions, and the Food, Beverage, and Agriculture Policies Research Center (GİFT), will provide attendees with valuable insights and inspiration.
Strengthening Turkey’s Position in International Trade
WorldFood Istanbul is more than just an exhibition; it is a strategic platform for Turkey’s food industry to strengthen its position in the global market. By showcasing a wide range of products, from meat and poultry to beverages and organic goods, the event aims to highlight Turkey’s export capabilities and attract international buyers.
The 2024 edition will continue to support the Turkish confectionery, delight, and halva sectors in enhancing their global brand recognition and aligning with international market demands. With over 90% of the exhibition space already sold, the event is expected to break new records in terms of both participation and business deals.
As Fuar Director Semi Benbanaste noted, “WorldFood Istanbul continues to create valuable business and partnership opportunities while offering a productive and informative experience. The event is a testament to Turkey’s growing influence in the global food industry.”
WorldFood Istanbul 2024 is set to be a landmark event, offering unparalleled opportunities for industry professionals to forge new connections, explore the latest trends, and contribute to the future of the global food industry.
A Catalyst for Global Food Industry Growth
As WorldFood Istanbul 2024 approaches, it stands ready to be more than just an exhibition—it’s a catalyst for growth, innovation, and collaboration in the global food industry. With its diverse range of participants, cutting-edge themes, and an array of insightful events, the 32nd edition promises to not only showcase Turkey’s significant role in the industry but also to create new opportunities for businesses worldwide. Attendees can expect a dynamic platform where ideas are exchanged, partnerships are formed, and the future of the food industry is shaped.
